WHO: every wine drinker, winery, wine shop, journalist, restaurant, sommelier and chef around the world.
WHAT: Cabernet day is meant to be a community owned celebration of Cabernet Sauvignon, Cabernet Blend and Cabernet Franc.
WHERE: on all social media sites and blogs including Facebook, Foursquare, Twitter, Friendfeed, Gowalla, WordPress, etc…. Just use the #Cabernet hash tag in your post to make it trackable by everyone else.
WHEN: Thursday September 2, 2010 all day (this is a 24-hour thing to make it possible for people in all time zones to join)
WHY: Short answer: why not? Longer answer: Cabernet is one of the most popular and celebrated grapes in the world. Social Media makes it possible to connect with people who share the same interests as you. When you use the #Cabernet hash tag in your posts makes it easier for people to find you and see what you’re saying. It also makes it easier for you to find people who are talking about the same subject. It’s like a giant table with all participants sitting together talking over a glass of wine.
Restaurants and wine shops should find some new people to connect with by tracking the #Cabernet tag.
HOW: Add #Cabernet to any thoughts, videos, tweets, blogs or experiences you have that day. Search the #Cabernet hash tag by searching google, Twitter search, Facebook search or whatever monitoring software you like.
St. Supéry is offering a special price on our selection of Cabernet’s. Link coming soon.