Friday, June 24, 2011, is not only the first Friday of summer (hence worthy of toasting in any case), it is #SauvBlanc day.
What is #SauvBlanc Day? It’s a whole day, in all time zones, to celebrate a wine, in this case, one of our favorites, Sauvignon Blanc. St. Supéry hatched this concept back in 2009 and this year we’re taking the lead to promote it. Wine brands from around the world – along with restaurants and retailers – will be participating. Click onto this Eventbrite page to see who has joined the fun so far: http://sauvblanc2011.eventbrite.com/
How to get into the online conversation? Anyone can participate online by posting about Sauvignon Blanc and adding the “hash tag” #SauvBlanc in the post. Try searching online (Twitter, Facebook, Google) for #SauvBlanc and you’ll see the chatter has already started. (#SauvBlanc is not case sensitive, but must be one “word” – no spaces – to show proper results.) For twitter geeks (like us), try adding a column in Tweetdeck for #SauvBlanc and see that the conversation has been ongoing for weeks already.
How to participate with just wine? Just pop a bottle of Sauvignon Blanc and enjoy! It’s summer, it’s Friday, life is good!